Kansas residents are the nation’s most avid holiday bakers, racking up over 18 hours of holiday baking time during the holiday season.
The results came in a survey of 5,000 Americans, split evenly across all 50 states, that examined holiday baking trends, habits and approaches this year.
It found that those in the Sunflower State said they will spend 18 hours and 36 minutes in the coming weeks – more than four hours more than the national average (14 hours and 12 minutes).
Tennessee boasts the safest bakers when it comes to making holiday treats. Respondents were asked to rate their skills out of 10, and Tennesseans gave themselves a 7.4, the highest score in the nation.
The humblest bakers reside in California and Wisconsin, both states scoring their baking prowess a modest 5.9.
Commissioned by Pillsbury Baking and conducted by Talker Research, the survey also looked at the popularity of giving baked goods as gifts this holiday.
Forty percent of Americans, regardless of the state they live in, said they are giving homemade gifts this year – with those in Montana (52%) most likely to give homemade gifts, the most from others. the state.
Receiving baked goods goes down well – 62% of respondents said it was the best gift to receive. And it’s especially welcome in Virginia, where 72% of respondents agreed they’re the best gift.
“It’s touching to see holiday baking cherished as a tradition across the country,” said Eric Mills, director of marketing for Pillsbury Baking. “We’re honored to be a part of these festive moments” From cookie gifts for loved ones to baking brownies for cozy movie nights, creating treats together is one of the sweetest ways to celebrate this season.
Fifty-six percent of West Virginians describe their kitchens as “chaotic” during the holiday season, compared to the national average of 45%.
South Carolinians are more likely to play holiday music while baking, while Texans are more likely to dance.
The biggest gingerbread house builders are Utah residents, while Minnesotans were the most likely to check out a holiday bake sale in person this year.
The magic of the holidays also involves the ingredients, with seven in 10 respondents saying that holiday-themed desserts always seem to taste better than regular ones.
When it comes to America’s favorite holiday, the country is divided. Twenty-two states chose pies as their favorite holiday dessert, while 17 states said cookies are their favorite holiday food.
Four states were tied equally between pie and cookies, while three states chose cheesecake. Oregon was split between pie and fudge.
Thirty-four percent of Americans also leave baked treats for Santa, and of those who do, cookies were the most popular choice for St. Nick.
When it comes to holiday treats this year, respondents crowned snowmen as the best shape to eat (44%), followed closely by gingerbread men (42%) and candy canes (41%).
“It’s heartwarming to see holiday baking traditions resonate with younger generations, eager to recreate the festive memories they grew up with,” added Mills. “There is such joy in baking together and we are proud to help keep these traditions alive in a way that brings families together to create new memories in the holiday kitchen.”
2024 HOLIDAY ROAST PRICES
- Biggest Cookie Decorators – Kentucky
- Largest consumers of eggs – Vermont
- Largest Gingerbread Home Builders – Utah
- Most likely to go to a bake sale – Minnesota
- Roast More Chestnuts – Massachusetts
- Most likely to ripen for a shelter or charity – New Jersey
- Think they can enjoy the magic of the holidays the most – Hawaii and Illinois
- Thinks cookies in the shape of holiday trees taste better than circular ones – California
- More likely to get cookies from a neighbor – Utah
- Says eating holiday candy makes them feel more festive – Iowa and Minnesota
- Most Dedicated Bakers – Kansas
- Safest Bakers – Tennessee
- The Humble Bakers – California and Wisconsin
- Give the gift of baked goods this holiday season – Montana
- Most excited to receive baked goods as gifts – Virginia
- Most likely to play holiday music while baking – South Carolina
- Most likely to jump while baking – Texas
- They most likely swear by a secret ingredient – Georgia and Mississippi
- More likely to say they’ve passed off store-bought sweets as homemade – Georgia
- Most likely to describe their kitchens as chaos – West Virginia
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